Initiated by Jabulani Owner and MD, and HERD Founder, Adine Roode, the JabuLadies project aims to inspire, enlighten and empower women around us to create a unique collection of hand-made items and earn an income for themselves and their families.

With COVID-19 leaving many people around the world without jobs, especially in rural parts of South Africa where we are based, Jabulani and HERD are working to create new opportunities for entrepreneurship, to help others to support themselves and uplift their communities, and to also tackle gender inequality in the area.

The JabuLadies initiative focuses on women in our local community who often have to stay home to care for their children, or don’t have access to job opportunities. With our embroidery project, these ladies can work from home, enabling us to also work towards bridging the gender gaps in equality and income, little by little. Our own housekeepers have also been involved in the project from day one, as we work to share skills and training opportunities in different ways.